1月19日，土耳其Pinar“乐享芝士”线下品鉴会在广州MADO冰淇淋咖啡馆（淘金店）成功举办。本次活动由广东省进口食品协会、FOOD2CHINA、HayatFoodCompany联合主办，土耳其驻广州总领事馆协办，土耳其驻广州总领事馆总领事Mr．ConsulGeneralKurtulusAYKAN和商务领事SerdarAFŞAR，广东省进口食品协会副会长蒋定，HayatFoodCompany的总监Dr．NevilleCeasar出席活动并发表欢迎致辞。
活动伊始，土耳其驻广州总领事馆代表向各位来宾介绍：土耳其是世界十大乳制品产国之一，出产多种风味独特的美味奶酪。2020年5月，在土耳其乳制品获得准入后，中国将成为土耳其乳制品最大且最具发展潜力的市场。Pinar奶酪，是首批抵达中国的土耳其奶酪。他还期望通过本次活动为本地消费者带来全新的土耳其奶酪体验，提高土耳其Pinar奶酪的品牌影响力。
Pinar是土耳其著名的乳制品生产商，出口占土耳其乳制品出口总额的20％，其产品在土耳其、中东、欧洲、俄罗斯等高加索国家远近闻名。目前，HayatFoodCompany是该品牌在中国的独家授权经销商。
活动现场Pinar带来了10种不同风味的芝士产品，并通过17道芝士佳肴的精心烹饪，全方位多角度向嘉宾展示了Pinar奶酪的百变风采。为满足消费者的各种需求，Pinar的芝士还推出了多种不同的口味和多样的包装，以满足各种渠道的需求。
本次活动，主办方邀请了广州从事乳制品行业的专业经销商、渠道商，同时还邀请了知名星级酒店代表和餐饮行业代表。通过线下品鉴的专业活动，已有部分专业买家意向与品牌方进一步洽谈合作细节。
本次活动一方面通过精准的商务对接和专业的媒体报道，推广了优质的土耳其Pinar奶酪，促进了土耳其奶酪在中国市场的发展；另一方面也为广东地区的乳制品企业建立了合作的交流平台。
未来，广东省进口食品协会和FOOD2CHINA将继续携手HayatFoodCompany让更多中国消费者了解到美味独特的土耳其Pinar奶酪，同时也让大众消费者对土耳其乳制品有新的认识。
WelcometotheTurkishPinarcheesetastingandpromotioneventonJanuary19th2021
OnJanuary19th，theTurkishPinarcheesetastingevent＂EnjoyingCheese＂wassuccessfullyheldinGuangzhouMADOIceCreamCafe（TaojinBranch）．TheeventwasorganizedbytheGuangdongImportedFoodAssociation，FOOD2CHINA，HayatFoodCompany，andco－organizedbytheTurkishConsulateGeneralinGuangzhou．ConsulGeneralMr．KurtuluşAYKAN，Mr．SerdarAFŞARwhoistheCommercialConsuloftheTurkishConsulateGeneralinGuangzhou，JiangDingwhoistheVicePresidentofGuangdongImportedFoodAssociationandHayatFoodCompanyManagingDirectorDr．NevilleCeasarallattendedtheeventanddeliveredseveralwelcomespeeches．
Duringthebeginningoftheevent，therepresentativesoftheTurkishConsulateGeneralinGuangzhouexplainedtothegueststhatTurkeyisoneofthetoptendairyproducersintheworldwithmanyuniquecheesechoicesandthereisahighpotentialthatChinawillbecomethetopexportdestinationofTurkishDairyproductsfollowingtheliftoftheexportrestrictionsearlierinMaylastyear．PinaristhefirstbatchofcheesetoarriveinChinaafterTurkishdairyproductsobtainedthepermitneededtobeexportedtoChina．TheyalsohopedtobringanewTurkishcheesetolocalconsumersthroughthiseventandincreasethebrandinfluenceofTurkishPinarcheese．
PinarisafamousTurkishdairyproducer，whoseproductsarewell－knowninTurkey，theMiddleEast，Europe，Russia，andCaucasiancountries．Pinar’sexportsaccountfor20％ofTurkey＇stotaldairyexports．CurrentlyHayatFoodCo．，Ltd．istheexclusiveauthorizeddistributorofthisbrandinChina．
Duringtheevent，Pinarbrought10typesofcheeseproductswithdifferentflavors．TheyalsoshowedthegueststhevarietyofthePinarcheesethroughthe17cheesefilleddishes．WithPinarcheese’svastvarietyofdifferentflavorsandpackaging，theyareabletomeettheneedsoftheirvariouscustomers．
Forthisevent，theorganizersinvitedprofessionaldistributorsinthedairyindustryofGuangdong，aswellasrepresentativesofwell－knownstarredhotelsandthosewhoareworkinginthecateringindustry．Manyprofessionalbuyersintendedtodiscussfurtherbusinessdetailswiththesupplierafterattendingtheevent．
ThiseventnotonlypromotedthedevelopmentofTurkishcheeseintheChinesemarketbypromotinghigh－qualityTurkishPinarcheesethroughaccuratebusinessmatchingsandprofessionalmediareports；butalsoitestablishedcooperativeexchangeplatformsfordairyenterprisesinGuangdong．
Inthefuture，theGuangdongImportedFoodAssociationandFOOD2CHINAwillcontinuetoworkwithHayatFoodCompanytoallowmoreChineseconsumerstoexperiencethedeliciousanduniqueflavorsofTurkishPinarcheese，whileatthesametimeallowingconsumerstohaveabetterunderstandingofTurkishdairyproducts．
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